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Gurú (ex Páginas Amarillas) se lanza en Mendoza

La compañía especializada en soluciones de marketing y publicidad para Pymes, cuenta con una amplia presencia en nueve países de la región.

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Santiago Nieto Orbe, Director de Marketing para Latinoamérica


El grupo de inversionistas Evolvere Capital –dueños de Publicar Publicidad Multimedia SAS– anunció el inicio de operaciones en Argentina de Gurú, empresa especializada en marketing digital y soluciones publicitarias para pequeñas y medianas empresas, como parte de un plan de expansión en todo Latinoamérica.

Gurú nace tras la reciente adquisición del ciento por ciento de las operaciones de hibu Latinoamérica, consolidando al grupo como líder en publicidad multimedia en la región y afianzando su presencia en Centro y Sudamérica.

De esta manera, Gurú –integrada por Argentina, Chile y Perú– pasa a formar parte de un grupo regional líder en soluciones para Pymes con presencia en 9 países (Colombia, Ecuador, Panamá, Nicaragua, El Salvador, Guatemala, Argentina, Chile y Perú) y con un profundo conocimiento de los mercados y culturas de la región.

Con la incorporación de Argentina, el grupo atenderá a más de 250.000 clientes con presencia en 68 ciudades de la región, tendrá un tráfico de 200 millones de usuarios en sus portales online, entregará 19 millones de directorios y guías especializadas impresas, realizará el hosting de 40.000 páginas web y administrará 12.000 campañas digitales de tráfico para garantizar visibilidad cada año.

Gurú nace para dar acceso a las pymes a tecnologías de vanguardia en marketing digital. Algunos ejemplos son el garantizar trafico sobre plataformas de conversión para transformar visitas en ventas, soporte de manejo de contenido en redes sociales, plataformas para la creación de webs de última generación y muchas otras soluciones enfocadas en que la pyme esté siempre presente donde están sus clientes y que se garantice llevarlos a un lugar donde ellos puedan interactuar y tener una experiencia óptima.

“Queremos ayudar a las pymes a capturar las oportunidades del mundo digital colaborando con el desarrollo económico y social de América Latina. Queremos ser socios estratégicos de nuestros clientes, ofreciéndoles soluciones integrales multimedia y construyendo relaciones de confianza de largo plazo”, expresó Santiago Nieto Orbe, Director de Marketing para Latinoamérica Sur.

Desde Google, Gonzalo Pascual afirma: “En Google estamos muy comprometidos con las Pymes en Argentina y estamos convencidos de que Internet ayudará a este segmento de mercado a crecer, tener mayor rentabilidad y visibilidad. Internet es una poderosa herramienta que democratiza el acceso a las oportunidades de negocio, y al trabajar en conjunto con Gurú reafirmamos el cumplimiento de nuestro objetivo”.

De esta manera, Gurú reafirma su compromiso de trabajar en conjunto con Google para seguir brindándole a las empresas mayor visibilidad y mejor posicionamiento en internet, generando nuevas estrategias para poder ofrecer cada vez mejores soluciones multimedia y servicios a sus clientes.

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